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When does my year of storage end?

The Terms of Service says 'Your content will be stored for one year from the start of your event'. We understand you need time to plan an event, and may need to distribute QR codes and links to your guests in good time before your event. You can therefore buy Premium in good time before your event. We assume your event has started when the wall has more than 100 photos, and will keep your photos for one year from that point. You can see the event start date on your User Profile page (after login). This could take a days, weeks, months, or even years. You decide. (We recommend you turn off the Camera and Upload until a reasonable time close to your event, but many like to encourage guests to upload preparation photos too!)